Persuasion : theory and research / Daniel J. O'Keefe. — 3rd edition. ... to describe different degrees or kinds of message customization (e.g., sometimes. 17 ...
Persuasion Theory And Research O'keefe 17.pdf
by DA Scheufele · Cited by 439 — The State of Framing Research in Political Communication ... persuasive messaging (O'Keefe 2002), or of learning, information processing and other cognitive .... by M Eaves · 1990 — elaboration likelihood model (ELM) as applied in persuasion. Specifically, the ... research on the basis that the ELM promises to be a newer and crisper ... learning theory. ... supporting the ELM (O'Keefe, 1990; Petty & Cacioppo, 1986). ... most promising recent theoretical development in persuasion research (p. 109). 17 ... 939c2ea5af
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